Overview

IKEA Place is an AR-based camera app that enables users to place 3D furniture models virtually in their space. I used the IKEA Place app to assist me in selecting furniture. However, I encountered some issues while using it. I began this project to determine whether others have experienced the same problems as me.
Timeline
5 weeks
Role
UI/UX Designer
Team
Self-directed

Problem

The IKEA Place app offers an innovative solution for selecting furniture, but it remains unclear whether it effectively addresses the issue of previewing furniture in a personal space.

The project goal

Making IKEA Place more real and reliable in displaying furniture helps the user visualize the furniture better before they buy it.

Before diving into the whole design process, let’s see the result first!

The reliability of previewing furniture in the IKEA Place app has increased by 103%.

The reliability score of the IKEA Place app is determined by whether users believe it accurately represents the size, color, lightening, and material of the 3D models in the AR camera.

credibility scoreSee Final Design

How did the story begin?

I moved to a new place a few months ago. I downloaded the IKEA Place app to see how furniture would fit in my space. While it's an interesting concept, the app still has a long way to go. These were some main issues I encountered while using it. I started this project to see if other people have the same problem as I did.

  • Lack product information
  • There are no instructions for how to use it and the ways to manipulate 3D objects in AR camera
  • Accuracy of the 3d model in AR camera

Design Process

∙ Usability Testing
∙ Interview
∙ Journey Map

∙ Define Challenge
∙ Persona
∙ Competitive Analysis

∙ How might we
∙ User Flow
∙ Lo-fi Wireframe

∙ Mid-fi Wireframe
∙ Iteration design
∙ Mockup
∙ Prototype

 ∙ Second Round Test

Interview and Usability Testing

I conducted four tests and interviews with young professionals aged 25 to 30. Then I used the affinity map to analyze and group the problems.

Diagram

Research Key Findings

Based on the findings from these tests and interviews, I identified the following pain points in the previewing furniture process:

  • The current IKEA Place app has a reliability score of 3.3 out of 10.
    (The reliability score of the IKEA Place app is determined by whether users believe it accurately represents the size, colour, lighting, and material of the 3D models in the AR camera and gives a score to each of them.)
  • Have doubts about AR items’ size, material and colour in the camera
  • Lack of product information
  • AR items editing controls are confusing and not intuitive enough.
  • The search feature is lacking filter and easy to be ignored

User Journey Map to narrow down the primary problem

To narrow down the primary problem, I created a user journey map to better understand the conditions in which users use the IKEA Place app during the usability testing. User was extremely depressed during the evaluation process in AR camera.

Diagram

Design Challenge:

How might we improve the reliability of previewing the configuration and style of furniture?

Ideation

By using the "How might we" method to brainstorm, I can come up with ideas that address the needs of IKEA Place’s users and prioritize them based on their potential impact and feasibility.

Reiterate Design Challenge:

How might we improve the reliability of previewing the configuration and style of furniture?

Solutions

Showing room scanning process

Include a room scanning process that accurately calculates the size of the space. Showing the system is functioning properly and providing them with the correct furniture size recommendations for users’ room.

Check Icon

Better visualization of 3D furniture size and the sense of space

Provide detailed product information

The size information is displayed around the 3D object, and others, like colour and material, are also clearly provided on the product page.

Check Icon

Abundant and clear product information

Provide human scale for reference

This feature allows users to input their height, which is then used as a scale to give a better visualization of how tall or how big the furniture is in relation to their own body size.

Check Icon

Better visualization of 3d furniture size

Different lighting conditions, including cool and warm light

This feature allows users to select the type of light that most closely matches the lighting conditions in their home, helping them to get a more accurate visualization of the furniture's true color.

Check Icon

Accurate and consistent lightening on 3D furniture

Iterations

I used a mi-fi prototype to do a simple test with three users. The testing sessions allowed me to identify critical issues and also receive valuable feedback to inform the design. The main findings from the usability testing were:

warning

Challenge

Users are not sure whether they should slowly move the phone or hold it still during the scanning process.

Check Icon

Solution

Clear instructions should be provided while the system is scanning the room.

iteration1
warning

Challenge

The phrase 'How tall is the human scale?' is confusing, which can make it difficult for users to understand what is being asked of them.

Check Icon

Solution

Use the proper phrasing to prompt users to enter their height in the human scale section.

iteration2

Final Prototype

Scanning Process and Tutorial

An easy and simple process is often preferred by users. However, when something is simplified too much, it may lack credibility. To address this issue, I implemented a scanning process that allows users to see that the system is functioning properly and providing them with the correct furniture size recommendations for their room.

Product Information

The product information, such as size, colour, and material, is clearly provided on the product page. The size information is also displayed around the 3D object, and the info card allows the user to check the information easily.

Human Scale

Sometimes it can be difficult to visualize the actual size of a piece of furniture, even when size information is provided. To help users better understand the size of a piece of furniture, I implemented a feature called "human scale." This feature allows users to input their height, which is then used as a scale to give a better visualization of how tall or how big the furniture is in relation to their own body size.

Light Temperature

Furniture can appear to be different colors under different lighting conditions. To help users get a better sense of the true color of a piece of furniture, I implemented a feature called "light temperature." This feature allows users to select the type of light that most closely matches the lighting conditions in their home, helping them to get a more accurate visualization of the furniture's true color.

Measure Length

To help users determine whether a piece of furniture will fit in their room, I implemented a tool called "measure length." This feature allows users to measure the length from point to point and compare it to the size of the furniture, helping them to find the right size for their space.

Second Round Test

After conducting a test on the latest prototype, the reliability of previewing furniture in the IKEA Place app has increased by 103%. Users reported that the new features helped them better visualize the furniture and that the app provided sufficient information.

headshot

: I like the human scale feature. It makes it clear that the height of the drawer is approximately my waist height.

headshot

: The size information is displayed around the 3D object, which is a big advantage, and there is an info card that allows me to easily view the product.

Takeaway

The iterative design is ongoing and continuous

Integrating user research and usability testing into the entire design process allowed me to identify problems early on and make quick changes to improve the design. This approach helped me create a more user-friendly and effective product.

Include all stakeholders

During the ideation phase, there should be no limitations to prevent good ideas from emerging. However, when considering feasibility and prioritizing solutions, it is important to have thorough discussions with stakeholders. In a self-directed project, it may be more challenging to account for technical issues.

Next Project

Cover

Instagram "Story" Feature

Let's Chat!
Email
Mail
LinkedIn
LinkedIn